Retail Outlet Census
In each of our markets, ProMind conduct an in-house census of the retail trade on a regular basis. Our census cycle usually takes place every one to three years. In markets, where the retail trade is changing dramatically we have adopted a continuous census methodology to enable the constant update of the universe.
The retail outlet census involves the recording of specific details for each individual outlet including the name, address, selling area as well as details on storage, refrigeration equipment, etc.
The field data collection process is stringently controlled with proven quality assurance checks.Software applications are used to monitor and check the raw data before the information is analysed.
While the census results are used for the setting up of our Retail Tracking panel it is also an extremely valuable source of information on its own for:
– Implementing marketing and promotional plans.
– Organizing supplier sales force.
– Improving the efficiency of distribution channels.