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Brand Health Check Brand Health Check monitors important brand measurements such as brand awareness and brand perception. Not only measuring own brand health, brand managers can also monitor their competing brands. |
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Usage & Attitude (U&A) U&A study is one of the most commonly used research methodologies in market research. It can provide information on consumers’ using and purchasing habits, and their attitudes toward products and brands. |
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Segmentation Market segmentation is one of the most fundamental concepts in marketing, of which the primary objective is how to win and retain the customers we target to. |
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Customer Satisfaction Customer Satisfaction study is aimed at exploring how satisfied consumers are toward a product or service. |
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Product Evaluation Product evaluation can be used at almost stages of the product life cycle, from the concept through maturity stage, serving a bunch of purposes. |