Understanding market insights and buyers is the key factor determining the success for a property project development.
 
1. Market focus
 
The real estate business is becoming increasingly difficult and the level of competition amongst projectss are also more fierce; therefore, the investors and distributors, agents unit of real estate need to have a better understandings on the competitive environment and customers.
 
2. Buyer focus
 
Understanding the needs, characteristics, behaviors and attitudes of customers or buyers is very important to success.
 
3. Obtaining the accurate information to decide more than 50% likelihood of success
 
4. The important studies include
 
Project development research
– Pre-feasibility Study (PFS)
– Feasibility Study (FS)
– Project development model research
– Project development positioning research
– Competitive Research
 
Customer Research
 
– Quantitative research on market demand
– Measuring the relevance and acceptance of the buyers
– Psychology and consumer behavior research
– Pricing research
 
Our team has conducted all the above research projects to support for developers in making decisons, then achieving more success.

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