Do you know the reputation of your brand and do you track its growth?
Brand Health Tracking is an essential task for any commercial or government enterprise and is a key part of reputation management. There are conversations happening about our brands with or without our consent, person to person, on the internet and through many different channels; these influence customer perceptions as much as any marketing programmes we engage in.
ProMind conducts continuous brand monitoring and customer satisfaction tracking programmes for a number of significant clients. We utilise our proprietary customer satisfaction and brand equity models to identify and prioritise the most important attributes in the customer/supplier relationship. These programmes frequently include the development of KPI’s (key performance indicators) which are used to evaluate and reward the performance of executives and staff.