MEKONG Media Habits – Part I: Overview

Project code: R01002 Size: 1.97 Mb
Report code: Published: May 2012
Category: MEKONG Media Habits – Part I: Overview Price: Free


Mekong Delta is no doubt one of strategic regions in Vietnam which attracts more and more focus from organizations. So who are they? What do people there normally do in their leisure time? What are their habits and perceptions in using kinds of media? etc. ProMind conducted Mekong Delta media habits survey face-to-face with 600 Mekong Delta residents in both urban and rural with an aim to provide media users with information on comparative exposure levels to different major media. We do hope this finding can be of some use for your business.

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