Key Personnel

Mr. Vo Khac Thien – Managing Director
Thien is one of the key founders of Promind. He has more than   14  years in research field, among which he was project manager   in charge of big projects for Mercedes Benz Vietnam, Saigon   Postel, Hitachi, F&N, Abbott, Effem, GFK, etc. He has been   appreciated by Clients as an experienced senior consultant   who has made valuable contributions to their business.
Thien has become a member of ESOMAR since 2014

Mr. Dang Hieu Nam -Research Director
His experience spans from market research to marketing communications.Prior to joining Promind, Nam was Strategic Planning Manager at Dentsu Vietnam, a reputable advertising agency, where he supported his clients from the very first step of developing brand strategy to communication strategy and execution.Preceding this, he worked in market research industry with Cimigo.He was mainly responsible for FMCG accounts such as SABECO, BAT and Unilever, experiencing different quantitative methodologies and designs ranging from product test, U&A, brand health tracking, customer satisfaction to market segmentation.Besides, during his time with Cimigo and specially at Dentsu where he had to provide implications from consumer insights into brand communications through qualitative research, he gained his moderation experience through methodologies including IDI, FGD, IHV and Ethnography for categories such as alcoholic beverages, taste enhancing products.
Mr. Nguyen Duy Binh – Qualitative Consultant, Senior Moderator
Mr. Binh has profound knowledge and extensive experience in qualitative research gained during his 11 years working in these areas in Nielsen, TNS and other agencies executing and overseeing multiple projects.Binh possesses wealth of experience in range of industries with emphasis on tobacco, brewery, confectionary, hair care, and detergent. Other areas of expertise include pharmaceutical, mobile telecommunication, lube oil, motorbike, food, lifestyle etc.Binh also has three years experience working in advertising Agency  where he learns how to use marketing research and consumer insights in brand building and communication. In addition, Binh also gained experiences from regional projects which he conducted in Malaysia, Thailand, Cambodia….Extensive understanding on consumers’ insight as well as market development is his strength. Binh is working closely with Heineken team in Vietnam (VBL)  recently for several projects.
Ms. Phuong Vo – Operation Director
phuongvoms Phuong has about 9 years in research field across a variety of project types from ad hoc qualitatively and quantitatively to tracking.Prior to joining ProMind, she had more than 8 years at Cimigo Vietnam and a short period of time at MRIC.